i want to use the same stuff the big guys use. ishares. 9 out of 10 large, professional investors choose ishares for their etfs. introducing the ishares core etfs for the heart of your portfolio. tax efficient and low cost building blocks to help you keep more of what you earn. call your advisor. visit ishares.com. ishares. yeah, ishares. ishares by blackrock. call 1-800-ishares for a prospectus which includes investment objectives, risks, charges and expenses. read and consider it carefully before investing. >> osgood: how does a flesh-and-blood humor actor become a strange little creature on the silver screen. as anthony mason shows us now it's magic. >> reporter: the face may not be familiar. but actor andy serkis has starred in some of this century's biggest blockbusters. when you sit in a theater and you look up and see gollum, do you think that's me? >> yeah absolutely. ou're a liar. especially because gollum's face is designed around mine. can't you tell? >> you don't have any friends. reporter: in the lord of the rings tri